From Newsgroup: comp.sys.mac.system
On Wed, 6 Aug 2025 18:04:34 -0000 (UTC), Marion wrote :
Look it up.
Stop brazenly denying what nobody but an Apple troll would brazenly deny.
Look it up.
Note that I'm not ever saying iPhones are efficient (in fact, I'm
saying the opposite - which is that iPhones are NOT efficient).
However, what matters for this conversation is what Apple says.
Apple's Product Use Overall Electricity Efficiency Strategy (2024)
"Making our products more energy efficient reduces their carbon
emissions. Our work on efficiency began well over a decade ago
and remains an essential part of our environmental strategy
going forward. We approach energy efficiency in the earliest
phases of design, taking a holistic view of each product - from
how efficiently the software operates to the power requirements
of individual components."
<
https://www.apple.com/environment/pdf/Apples_Product_Use_Electricity_Strategy.pdf>
"Built for efficiency, the A13 Bionic also enables great battery
life for iPhone SE."
<
https://www.apple.com/newsroom/2020/04/iphone-se-a-powerful-new-smartphone-in-a-popular-design/>
"The Apple-designed A13 Bionic sets a new bar for smartphone
performance and power efficiency."
<
https://www.apple.com/newsroom/2019/09/iphone-11-pro-and-iphone-11-pro-max-the-most-powerful-and-advanced-smartphones/>
This quote is from Greg Joswiak, Apple's Senior VP of Worldwide
Marketing as it's a direct & authoritative statement from Apple
linking efficiency to battery life via the A16 chip.
"Both models include a new Super Retina XDR display with ProMotion
that features the Always-On display for the first time ever on
iPhone, enabled by a new 1Hz refresh rate and multiple
power-efficient technologies."
<
https://www.apple.com/newsroom/2022/09/apple-debuts-iphone-14-pro-and-iphone-14-pro-max/>
"And with the incredibly powerful and efficient A16 Bionic chip
and all-day battery life, this is the best iPhone yet."
<
https://www.apple.com/newsroom/2022/09/apple-debuts-iphone-14-pro-and-iphone-14-pro-max/>
This one is related to their chip design efficiency.
"Our custom silicon is designed for maximum performance and
energy efficiency, helping reduce the power draw of our
devices without sacrificing capability."
<
https://www.apple.com/environment/pdf/Apple_Environmental_Progress_Report_2023.pdf>
This one is related to all their product design.
"Apple products are consistently rated by ENERGY STAR, which sets specifications that
reflect the 25 percent most energy-efficient devices on the market."
<
https://www.apple.com/environment/pdf/Apples_Product_Use_Electricity_Strategy.pdf>
This is a third-party summary of Apple's design improvements
which reflects Apple's own messaging over time.
"Through a combination of bigger batteries and greater efficiency,
Apple has drastically improved iPhone battery life over the years."
<
https://www.macworld.com/article/2473371/battery-life-iphone-16-pro-plus-max.html>
iPhone 14 product environmental report uses efficiency a dozen times!
"We design our products to be energy efficient, long-lasting, and safe.
iPhone 14 uses software and power-efficient components that
intelligently manage power consumption."
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_14_PER_Sept2022.pdf>
iPhone 13 product environmental report uses efficiency a dozen times!
"Energy efficient, 56% less energy consumed"
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_13_mini_PER_Sept2021.pdf>
"Energy efficient - 57% less energy consumed"
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_14_PER_Sept2022.pdf>
"Energy efficient"
"6-core CPU with 2 performance and 4 efficiency cores"
<
https://support.apple.com/en-us/111872>
Product Environmental Report
iPhone 12
Date introduced
October 13, 2020
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_12_PER_Oct2020.pdf>
Note the very adult reality that these well-known and obviously
from Apple iPhone marketing summaries use the word "efficient"
literally a dozen times in 9 pages. Yes. More than once per page.
Product Environmental Report
iPhone 14
Date introduced
September 7, 2022
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_14_PER_Sept2022.pdf>
Product Environmental Report
iPhone 13 mini
Date introduced
September 14, 2021
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_13_mini_PER_Sept2021.pdf>
Product Environmental Report
iPhone 13
Date introduced
September 14, 2021
<
https://www.apple.com/environment/pdf/products/iphone/iPhone_13_PER_Sept2021.pdf>
Apple Marketing isn't stupid.
It's no accident they used the word "efficient" a dozen times in 9 pages.
Marketing *repeated* the word "efficient" a dozen times to put into
people's brains that the iPhone is "efficient". They're not stupid.
Note I'm NOT saying the iPhone is efficient.
I'm saying Apple is trying to make you think it is.
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